Kaijego

Through Kai's eyes.

Logo Design, Art Direction, Graphic Design, Illustration, Animation, UI

Date: December 2022

Kaijego, meaning Let's Go! in Igbo, takes young Africans on colourful, unforgettable adventures worldwide. Their goal is to get you to experience the world through their lens— Through Kai's Eyes.

The Kaijego team developed a brilliant strategy centered around a brand mascot named Kai. Kai is your chatty, loveable, culture-rich travel buddy who's by your side through every adventure.

The visual identity is anchored on the brand mascot, Kai. The wordmark logo fuses Kai's head with the brand name 'kaijego' to create a unique brand mark. The identity is angled forward to reinforce the idea that Kaijego is always on the move, taking people on adventures from city to city. We developed simple geometric patterns inspired by travel stamps. The patterns serve as an extension of Kai's identity for use across different assets and touchpoints.